CALIFORNIA: Meritech’s handwashing ads win at Mobius Awards - (from a press release)
February 1, 2008 – 5:01 pmLOS ANGELES–A series of print advertisements created by Meritech, Inc. to make restaurants more aware of the importance of handwashing won a Certificate for Outstanding Creativity in the 2007 International Mobius Awards for Advertising.
The Mobius Awards is an international competition in its 37th year. It drew entrants from 35 countries, and winners represent 29 countries.
The ad campaign, which won in Print-Commercial Products, featured a series of advertisements on the theme of “Beauty is Only Skin Deep.” A contaminated chicken, lettuce and tomato were used to deliver the message to restaurants that even if their hygiene program is up to par, their suppliers’ programs may not be, and handwashing is the most important way to prevent the spread of germs.
The advertisements promote Meritech’s CleanTech Automated Handwashing Systems, which have been used worldwide in agriculture, food processing, food service, healthcare and cleanroom manufacturing for more than 20 years. The systems use about […]
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