U.S.: Vast majority of Americans enjoy burgers from time to time - (American Meat Institute)
January 26, 2008 – 4:28 pmThe vast majority of Americans (85 percent) say they eat burgers once a month or more, according to a new survey, while only six percent say they never eat burgers.
These and numerous other findings are detailed in two new reports from foodservice consultancy Technomic one that examines key consumer trends in burger consumption, and another that takes a closer look at the Top-25 chain operators in the burger segment.
Among the findings in the two burger reports:
Significant differences were found in burger preferences and consumption behavior based on gender, age, region, ethnicity, and income. For example, Northeastern consumers are the lightest burger users, and Asian consumers are more likely to find themed burgers appealing than other ethnic groups.
Heavy burger users, those who eat burgers once a week or more, make up the largest burger user category (44 percent); this group skews toward young consumers and those in the […]
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