ABU DHABI: Local cartoon characters will drive home food safety awareness - (Gulf News)
December 23, 2007 – 11:02 pmAbu Dhabi — Mohammad Jalal Al Reyaysa, Manager of Communication and Information Department at the Abu Dhabi Food Control Authority (ADFCA) was cited as saying that the group will create cartoon characters for its animated films to make children aware of food safety, adding, “The characters with local names will represent the local culture and ethos to facilitate easy communication with children. Cultural diversity … in the UAE will also be considered while making the films.”
He said the films will be made in Arabic, English and Urdu to reach out to all communities.
The official said the cartoon characters will symbolise ADFCA in all awareness campaigns by using brochures, posters and leaflets. The one-hour films will have six segments of 10 minutes each.
Each segment will concentrate on various areas of food safety like precautions against food contamination or poisoning, safe cooking, safe storage, hygiene, guidelines on purchases of food, and others.
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