Get squeamish? - (New York Times blog)
December 13, 2007 – 10:12 pmhttp://dinersjournal.blogs.nytimes.com/2007/12/13/get-squeamish/index.html?hp
I hope youve finished eating your cereal this morning, because this story mixes two words that really should never be mixed: milk and pus.
But, in a world where strident food activists regularly battle large-scale food manufacturers, things like this are bound to happen.
At issue is the Got Pus? campaign by People for the Ethical Treatment of Animals, or PETA. (The acronym does not stand for People Eating Tasty Animals.)
It riffs on the oft-spoofed Got Milk? campaign created in 1993 by an ad agency hired by the California Milk Processor Board.
Attorneys for the milk processors sent a letter to PETA in late November ordering them to stop selling items like mugs, mouse pads and barbecue aprons with the slogan Got Pus? Milk does. At issue wasnt whether milk contains pus (well get to that tricky question in a moment) but that PETA was profiting off of a federally registered trademark.
The letter […]
MORE:
http://www.extension.iastate.edu/foodsafety/news/fsnews.cfm?newsid=23283
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