US: Taco Bell comeback slow - (Orange County Register)
December 30, 2007 – 7:01 pmhttp://www.ocregister.com/business/taco-bell-comeback-1932084-slow-business
A year ago today, Taco Bell, according to this story, learned that East Coast customers were getting sick after eating food from its restaurants. By mid-December 2006, 71 people were sickened and some were treated for kidney failure. A few months later, TV cameras captured rats running amuck inside a Taco Bell-KFC eatery in New York.
The story says that today, Taco Bell and its parent company, Yum Brands, are still grappling with the fallout tied to the brand-damaging public health fiascos.
Yum Chief executive David Novak was quoted as saying during an October conference call with investors that, “Frankly, (the Taco Bell) recovery is taking a little longer than expected.”
Yum, the world’s largest restaurant company, also operates KFC, Pizza Hut, Long John Silver’s and A&W Restaurants. But Taco Bell is Yum’s domestic powerhouse responsible for 50 percent of U.S. profits. For 2007, Novak said Yum’s U.S. operating profit is expected […]
MORE:
http://www.extension.iastate.edu/foodsafety/news/fsnews.cfm?newsid=22920
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