Survey shows consumers confident in the CANADIAN food supply - (Farmscape)
October 31, 2007 – 11:20 pmResearch conducted by Ipsos Reid shows Canadian Consumers continue to have an extremely high level of confidence in the quality and safety of Canadian food products.
In an effort to better understand consumer perceptions of the Canadian food supply chain, from production and processing to retail, Ipsos Reid questioned 16 hundred grocery purchasers across Canada.
The 2006 survey was a follow-up to a benchmark study conducted on behalf of Agriculture and Agri-Food Canada in 2004.
Ipsos Reid senior research manager Scott Patton says the studies looked at top of mind considerations when people choose food for their homes and when dinning out, consumer perceptions of food quality and safety and perceptions of food quality and safety initiatives underway or planned.
Clip-Scott Patton-Ipsos Reid
The key findings are, at a high level, Canadians in 2004 told us that they were extremely confident in the quality and safety of Canadian produced food and in the wave two […]
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http://www.extension.iastate.edu/foodsafety/news/fsnews.cfm?newsid=22286
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