UK: Chopping board health slur ad banned - (Housewares Live)
October 25, 2007 – 8:48 pmA television advertisement claiming that chopping boards hold 50 times more bacteria than toilet seats has, according to this story, been banned.
Announcing its adjudication today, the Advertising Standards Authority said that Reckitt Benckiser’s ad for Dettol Surface Cleanser “misleadingly exaggerated the dangers posed by the bacteria on chopping boards.”
The ad showed pieces of fruit and a knife on a toilet seat and was accompanied by a voice-over saying: “Fact: your chopping board harbours 50 times more bacteria than your toilet seat. But Dettol Surface Cleanser kills 99.9% of bacteria, including MRSA, E Coli, salmonella and even the flu virus.”
For the complete news item, please go to http://www.housewareslive.net/news/news.asp?id=4750&title=Chopping+board+health+slur+ad+banned
MORE:
http://www.extension.iastate.edu/foodsafety/news/fsnews.cfm?newsid=22154
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