The real story behind Mattel’s apology to China

September 22, 2007 – 2:00 am

“And Mattel takes full responsibility for these recalls and apologizes personally to you, the Chinese people, and all of our customers who received the toys,” Debrowski said.
Why an apology to China after so much recall? Why was it recalled under the pretext of “lead” and not the real reason “magnets”? Why didn’t Mattel check the quality of the outsourced manufacturing before shipment to customers and stores if the fault was really in manufacturing?
Now Mattel is saying the real problem comes from the design. If this is true, why Mattel didn’t disclose this in the first place? Is Mattel now trying to save the relationship with China because Mattel saves a lot of money from cheap labour and get lots of customers there?
BusinessWeek - Mattel Takes the Blame for Toy Recalls:
But, as the El Segundo (Calif.) company freely admits, most of the recalled items—17.4 million—had nothing to do with lead […]


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