OKLAHOMA: Food industry tries to win consumers’ confidence back - (The Oklahoman)

September 15, 2007 – 6:50 pm

The ability to trace our food back to the farm is an important issue facing the food industry today in terms of security and food safety, and recent food-borne illnesses and animal health scares have upped the ante.
Chuck Willoughby, manager, business and marketing relations for the Robert M. Kerr Food & Agricultural Products Center at Oklahoma State University, was quoted as saying, “Food safety is a big thing for the industry economically, not only in the costs of recalls being so high, but in consumer confidence.”
Meat safety expert Gary Smith of Colorado State University was quoted as saying, “This year 66 percent of consumers were confident the food they buy at the grocery stores is safe. A year ago it was 82 percent. Why did they lose their confidence? Peanut butter, melamine, fresh spinach and lettuce.”
Smith was one of several food safety and traceability experts who spoke Thursday and […]


MORE:
http://www.extension.iastate.edu/foodsafety/news/fsnews.cfm?newsid=21251


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