BARFBLOG: Marketing food safety: take control or the following (gross) images will proliferate - (barfblog)
August 19, 2008 – 7:25 pmFound this on youtube. Apparently its a promotion for growth hormone free beef by NaturalMarket.com and won the 2006 Young Directors Award.
http://www.youtube.com/watch?v=d9RURZV-OuY
For everyone who says consumers need to be educated about things like growth hormones, or raw milk, or food safety, this is an example of the competing image. This video is marketing food safety.
http://foodsafety.ksu.edu/en/article-details.php?a=3&c=32&sc=419&id=1018
Retailers and manufacturers need to get beyond old-school thinking about food safety and start marketing directly to consumers.
http://barfblog.foodsafety.ksu.edu/2007/05/articles/culture-of-food-safety/marketing-food-safety/
MORE:
http://www.extension.iastate.edu/foodsafety/news/fsnews.cfm?newsid=28115
Related posts:
SLASHFOOD: Barfblog: You’ll never eat again - (Slashfood)
BARFBLOG: Kentucky Fried Chicken marketing food safety - (barfblog)
BARFBLOG: 500 barfblogs - (barfblog)
BARFBLOG: Hank Hill on food safety and hygiene - (barfblog)
BARFBLOG: Produce leadership: memories of convenience? - (barfblog)
BARFBLOG: Bathroom horrors in the friendly skies - (barfblog)
BARFBLOG: Salmonella numbers up; media magic - (barfblog)
BARFBLOG: Whole Food food porn it aint about safety - (barfblog)
BARFBLOG: Are you food safety savvy? - (barfblog)
BARFBLOG: Food safety infomercials still suck - (barfblog)
BARFBLOG: The Safe Food Café - (barfblog)
BARFBLOG: Football, food safety and family - (barfblog )
BARFBLOG: Retailers can do more: market microbial food safety - (barfblog)
BARFBLOG: When football and food safety collide - (barfblog)
BARFBLOG: Emergency plans for retail food establishments - (barfblog)
BARFBLOG: Obama needs more food safety specifics - (barfblog)
BARFBLOG: Scores on doors - (barfblog)
BARFBLOG: Jimmy Kimmel talks tomatoes - (barfblog)
BARFBLOG: Two years in Kansas; barfblog turns 1; what’s next - (barfblog)
BARFBLOG: Doggie dining, handwashing and Hurricane Fay - (barfblog)
BARFBLOG: Does Maple Leaf read barfblog? - (barfblog)
BARFBLOG: Guelph still sucks too - (barfblog)
BARFBLOG: 20 sick with E. coli at Guelph; doesnt anyone say theyre sorry anymore? - (barfblog)
BARFBLOG: Canadian bureaucrats still arent that into me - (barfblog)
BARFBLOG: Dry pet food sickening humans with Salmonella - (barfblog)
BARFBLOG: Safest food in the world Barack Obama edition - (barfblog)
BARFBLOG: Food irradiation videos highlight, uh, creativity? - (barfblog)
BARFBLOG: What are your top five food safety myths? - (barfblog)
BARFBLOG: Squirrel melts for lunch like tuna melts, but with squirrel - (barfblog)
BARFBLOG: Death toll from listeria in Canada climbs - (barfblog)
BARFBLOG: Cooking a frozen pot pie in a microwave - (barfblog)
BARFBLOG: T-shirts now available - (barfblog)
BARFBLOG: How to check if a turkey is cooked: “piping hot” is not sufficient - (barfblog)
BARFBLOG: Hamburger habits: Is medium safe? - (barfblog)
BARFBLOG: Dougie Downer at the diner table - (barfblog)
US: Sterilox Food Safety appoints TriMark Gill Marketing - (Fresh Plaza)
BARFBLOG: The Journey effect; and why I dont get invited for dinner - (barfblog)
BARFBLOG: Cooking a Thanksgiving turkey… and side dishes - (Safe Food Café)
BARFBLOG: Employees must wash hands - (barfblog)
BARFBLOG: Employees must wash hands - (barfblog)
BARFBLOG: Canadian consumers, if you have Maple Leaf deli meats, its your fault - (barfblog)
BARFBLOG: Publishing papers by press release is a bad idea - (barfblog)
BARFBLOG: Silence of the lettuce - (barfblog)
BARFBLOG: The Amazing Race: Whos ready to work up a thirst? - (barfblog)
BARFBLOG: Coffee, Conagra and consumers talking in bed - (barfblog)
BARFBLOG: Michael McCain of Maple Leaf: Should pregnant women eat deli meats? - (barfblog)
BARFBLOG: How to know if its done? Dont listen to Good Housekeeping or NBC - (barfblog)
BARFBLOG: Canadian government information on listeria is mushy - (barfblog)
BARFBLOG: Mouse bits in shrimp snack shocks Koreans - (barfblog)
BARFBLOG: Pot pies are back: new labels, same problems - (barfblog)
BARFBLOG: If these people are experts, whats a consumer to do? - (barfblog)
BARFBLOG: Something I can get behind or on: World Toilet Day - (barfblog)
BARFBLOG: Food safety extension in New Zealand in Kansas - (barfblog)
BARFBLOG: Paging Dr. Quinn, Medicine Woman - (barfblog )
BARFBLOG: Does Cher have foodborne illness? - (barfblog)
BARFBLOG: Bad advice from the UK Food Standards Agency - (barfblog)
BARFBLOG: Toronto shuts restaurant after rat sighting - (barfblog)
BARFBLOG: Maple Leaf hires food safety chief shouldnt they have had one already? - (barfblog)
BARFBLOG: Asking questions about fresh produce - (barfblog)
BARFBLOG: Pediatrics warns against pets for toddlers - (barfblog)
BARFBLOG: Angela Dodd, guest barfblogger: No pee zone - (barfblog)
BARFBLOG: Name and Shame of restaurants: works in Sydney, sucks in Melbourne - (barfblog)
BARFBLOG: Raw milk and sprouts sicken Santa - (barfblog)
BARFBLOG: Seven deaths, dozens of illness investigated in Canadian listeria outbreak: pregnant women reminded of risks - (barfblog)
BARFBLOG: Reese and Jake brighten restaurant inspection disclosure - (barfblog)
BARFBLOG: North Bay E. coli outbreak see it all on youtube - (barfblog)
BARFBLOG: (Unsubstantiated) food safety statements - (barfblog)
BARFBLOG: Home gardeners ‘disconnected’ from sources of foodborne illness - (barfblog)
BARFBLOG: Ice storm hits Manhattan 3 — keeping food safe - (barfblog)
BLOG: Managers’ statement: Food safety provisions in federal marketing orders - (Fresh Talk Blog)
BARFBLOG: If I was a tomato grower, this is what I would say — but only if it were true - (barfblog)
BARFBLOG: How to cook hamburger more from France - (barfblog)
BARFBLOG: Cooking with Pooh - (barfblog)
BARFBLOG: Theres a lot of poop in produce - (barfblog)
BARFBLOG: Beer pong: Breeding grounds for disease? - (barfblog)
BARFBLOG: Michelle Mazur: Food safety at baseball parks - (barfblog)
BARFBLOG: Blaming consumers — Florida style - (barfblog)
BARFBLOG: Handwashing rates low in hospitals: report - (barfblog)
BARFBLOG: Who has the safest food in the world? - (barfblog)
iFSN: Start marketing food safety - (iFSN)
BARFBLOG: What do rare, medium and well-done mean? Especially with hamburgers? - (barfblog)
BARFBLOG: Queen Liz hip to YouTube - (barfblog)
BARFBLOG: E-mailing Doug Powell? Don’t send it to Guelph - (barfblog)
BARFBLOG: University of Guelph: We take pride in our food services and food safety and our ability to infect people with E. coli - (barfblgo)
BARFBLOG: Sandbox safety and poop Michelle Mazur - (barfblog)
BARFBLOG: Water, soap and paper towel: Aggieville bars have the handwashing tools - (barfblog)
BARFBLOG: Yum! A culture of food safety? - (barfblog)
Labelling frozen raw chicken thingies - (barfblog)
WALES: Hygiene failures similar to Scottish E.coli outbreak - (icWales)
BARFBLOG: Contaminated food for resale found during Michigan traffic stop - (barfblog)
BARFBLOG: Condom found in meat in Colorado - (barfblog)
iFSN: Doug Powell discusses on-farm food safety — 2001 - (International Food Safety Network)
BARFBLOG: Greenhouse vegetable food safety: Watch those dirty boots - (barfblog)
BARFBLOG: Roy Costa, guest barfblogger: The “Great Escapes Resort” can’t escape scrutiny after viral outbreak - (barfblog)
BARFBLOG: Does the majority of foodborne illness happen in the home? - (barfblog)
BARFBLOG: Eat this, you’ll be fine - (barfblog)
BARFBLOG: Food safety is not simple; and please, stop yelling - (barfblog)
BARFBLOG: Beer tampering mystery solved; Bob and Doug fingered - (barfblog)
BARFBLOG: Australian ice cream positive for poop but whose poop is it? - (barfblog)
BARFBLOG: What you can and cant eat when youre pregnant - (barfblog)