Understanding behaviour change - (Food Standards Agency)
August 1, 2008 – 11:13 pmFinding effective means of helping people choose, cook and eat safe, healthy food just isnt as easy as some of us might hope. We know that interventions to encourage people to adopt healthy lifestyles need to provide more than information alone. As Ive mentioned in previous blogs, the Agency has used a range of approaches to help people choose safe, healthy food and also conducted research to help determine their effectiveness.
Indeed, its a hot topic for anyone with an interest in public policy, judging from the rush to review Nudge: Improving Decisions about Health, Wealth, and Happiness, a new American book recently published on the subject. You can read reviews from the Times online and the Guardian on their websites.
Our social scientists and nutritionists have been drawing upon their experiences to contribute to a Government Social Research Knowledge Review on the evidence on theory and principles of behaviour change. The […]
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