US: Grocery stores use loyalty cards to alert customers to recalls - (Daily Gazette)
May 18, 2008 – 11:40 pmThe phone rings and a recorded voice, named Brenda, chimes in. But shes not offering the dream vacation or magazine subscription this is an important message, Brenda quickly assures. This about a recall of thousands bottles of Samuel Adams beer recently sold at Price Chopper supermarkets.
They are being recalled because the bottles may have glass defects and very small fragments or slivers of glass, the recording continues. Our records indicate that someone in your household may have purchased this product.
Roughly 12,000 Price Chopper customers received a similar message after Sam Adams issued the recall in early April. Those receiving the call all had one thing in common: They use the Rotterdam-based grocery chains AdvantEdge card when making their purchases.
For the complete news item, please visit http://www.dailygazette.com/news/2008/may/18/0518_Cards/
MORE:
http://www.extension.iastate.edu/foodsafety/news/fsnews.cfm?newsid=25994
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